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Content and Editorial Policy

Last updated: 23rd March 2025

At skreen, our mission is to empower individuals to stay ahead of their health by connecting them with trusted providers of health screens, full-body MOTs, and medical check-ups. A critical part of that mission is providing our users with accurate, evidence-based, and trustworthy information.

We are committed to producing the highest-quality content. Our editorial processes are designed to meet rigorous medical and scientific standards, and we hold ourselves accountable to our readers by maintaining transparency, integrity, and ongoing review.

Skreen Ltd is registered in England & Wales with company number 16050588 and complies with applicable laws and ethical standards related to healthcare information and digital publishing.

1. Editorial Purpose

Our content is designed to help consumers make informed decisions about their health. This includes:

  • Explaining different types of health screenings and tests.
  • Answering common questions about preventative health.
  • Interpreting scientific research in an accessible and responsible way.
  • Guiding users to the most appropriate healthcare providers.

We are not a medical provider and do not diagnose or treat conditions. Our content is informational and should not replace professional medical advice.

2. Evidence-Based and Expert-Led Content

We are serious about quality. All editorial content found within our Advice Hub published on skreen is:

  • Authored by medically qualified professionals – our writers are doctors, clinical scientists, or experts in healthcare communication with a background or education in a medical or related scientific field.
  • Backed by peer-reviewed evidence – we reference or include citations to clinical trials, guidelines from reputable institutions and published academic literature whenever possible.
  • Linked to sources – all key claims are accompanied by citations or hyperlinks to the original research or third-party medical institutions.
  • Free from commercial bias – our Advice Hub content is written and reviewed independently from any commercial arrangements with healthcare providers.
  • Simple and plain language – we want our readers to easily understand all of our content, even more complex medical concepts, and so we strive to produce simple to understand content.

3. Our Content Workflow

We follow a rigorous editorial and medical review process that includes the following steps:

a) Topic Identification

  • We conduct ongoing customer research to understand the concerns and questions real users have about preventative health.
  • We use data-driven SEO tools and analytics to ensure we are addressing topics of genuine public interest.

b) Content Creation

  • Articles are written by medically or scientifically trained professionals with experience in health or medicine communication.
  • Authors are required to declare any conflicts of interest prior to working on content.

c) Medical Review

  • We maintain an Editorial Advisory Board of medical reviewers with a medicine or scientific education background.
  • Every piece of content goes through a two-step review process:
    • First by an in-house editor for clarity and structure.
    • Then by an independent GMC-registered doctor for clinical accuracy.
  • We include a “Medically Reviewed By” byline on all relevant content to indicate the final reviewer.

d) Ongoing Review and Updates

  • All content is formally reviewed at least every 18 months.
  • We maintain version control for all content so that we can see a history of changes and audit the review process.
  • Any time a significant new piece of research or regulatory change emerges, we review and update relevant content accordingly.

4. Corrections and Feedback

If an error is found in any published material:

  • We commit to correcting it promptly.
  • We transparently display a “Last updated on” indicator on all posts.
  • Users can contact us at through our contact page to report any factual errors or provide feedback.

5. Editorial Independence

Our editorial process is completely independent of commercial partnerships. Providers listed on our platform do not influence our content, and skreen does not receive revenue from any of its content publishing activities. We never publish sponsored posts or affiliate links within our content. We maintain strict boundaries between editorial and commercial teams to preserve the integrity of our content. 

6. Our Use of AI

skreen may use AI research tools to help us understand what content to produce and how best to structure it so that we can help as many people as possible. But all of our content is written by one of our writers, and follows the content development workflow outlined in Section 3 of this policy.

We may also use AI to generate relevant images to accompany our written content.

7. Web Accessibility

We are committed to making our content usable and accessible for all individuals, including those with disabilities. This includes:

  • Using plain language wherever possible.
  • Ensuring proper heading structure and readable font sizes.
  • Adding alt text to images and diagrams.
  • Designing content to meet WCAG 2.1 standards.

We continuously review and improve our accessibility practices and welcome feedback on how to make our content more inclusive.

8. Disclaimer

The information provided on skreen.health is for general informational purposes only. It is not a substitute for professional medical advice, diagnosis, or treatment. Always seek the guidance of your GP or another qualified healthcare professional before making decisions about your health.

Skreen Ltd is not a medical provider and does not endorse any specific service or healthcare practitioner listed on our platform.

9. Our Commitment to You

skreen exists to help you take proactive steps in your health journey with confidence. We take seriously our responsibility to inform you with:

  • Accurate, evidence-based content.
  • Expert voices you can trust.
  • Transparent processes and continuous improvement.

If you have questions about our content policy or would like more information, please get in touch.